#againSafari

A 1000 Crore Mall being inaugurated in Ras Al Khaimah, Safari Group’s second outlet in UAE, and Safari approached tale8 for the taking over the entire inauguration marketing ahead in a storytelling blended approach. 

Crafting #againSafari

In 2019, Safari created a wave in UAE with their first mall, the largest hypermarket being inaugurated. tale8 brought in the vision of repeating the hype, giving a curiosity element for people to start thinking, what is Safari doing this time?

UGC Led Approach

In 2025, UGC (User Generated Content) had the largest scope in GCC Market, tale8 brought in different audience from different nationalities to show their hype all across social media around #againSafari, and what is really Safari bringing this time? 

The question sparked,

If it’s #againSafari 

What is in it for the consumers of UAE? 

The Virality Factor

A couple of online platforms, narrating the story of a businessman who started with almost nothing in GCC, and building the foundation for Safari Group acted as a backdrop in this marketing campaign, Millions of views, 10,000+ shares, the virality factor swept across UAE! #againSafari got more hype than the initial planning stage. 

The Final Impact

Million walk-ins the week inauguration, the kind of inauguration that went so crazy even appeared in the news for the crowd that it brought in, #againSafari became the promise on what tale8 is capable on doing, in short, we ended up as the marketing consultants for the entire Safari Malls in GCC!