Located in UAE, 3 chains in total, the vegetable chains of Babaram needed more than just a logo. The client needed to craft a story around their origin, their roots, and tale8 went all the way in.
After the story
Babaram embodied more than just food, at Babaram, the idea was to create a place that showcased the hospitality culture of India, a place that was more than just a restaurant.
tale8 brought in cultural elements to the storytelling part