Once in a Ramadan

Behind the campaign story

One of the finest fine dine restaurants in Abu Dhabi, according to user reviews, Aslee Hindee flaunted a cuisine and dining experience that was un-matchable for its price range. The client approached tale8 for their lack of visibility, and ineffective marketing strategies implemented so far. 

The Spot-on Campaign 

It was the time of Ramadan, and tale8 crafted, ‘Once in a Ramadan - a campaign revolving around the idea, why don’t you try out a Fine Dine this time for Ramadan, a once in a lifetime experience? 

The crowd answered positively. 

Once in a Ramadan

Aslee Hindee became a talk in and around Abu Dhabi! Tale8 brought in people from different cultures and showcased across social media spectrums that people irrespective of their cultural background are trying out, ‘The Once in a Ramadan Momentum’. Ramadan buffet bookings went above the roof, crowd came from different corners, 

Once in a Ramadan became a celebration across the whole of Abu Dhabi

The Impact

Monthly sales at Aslee had 120% increase during the month of Ramadan

The months after Ramadan followed an average increase of 70-80% compared to the previous year.

And that’s how a campaign changed the whole life-line of a fine-dine restaurant in Abu Dhabi.