Social Media Marketing & Campaigns
Aslee Hindee
About the brand
A fine dine concept located in the heart of Abu Dhabi, @Aslee isn’t just about the food. The experience adds to your palate too. With glowing reviews from patrons, Aslee serves the best of Indian cuisine to the world outside, delivering a truly premium experience.
Industries
- test1
- test2
The challenges
Despite offering one of the finest fine dine concepts, Aslee struggled with a lack of walk ins. One of the primary reasons was its location, which isn’t easily discoverable.
- Offbeat location
- Lack of walk ins
- Lack of visibility
Many Campaigns, One Place
Tale8 did it differently this time. One restaurant, many marketing options. A good percentage discount on online orders, the best deal for business lunch, a perfect spot for kitty parties — it was one place with many possibilities. Over the course of five months, Tale8 launched three to four mini campaigns, each telling a different story about the restaurant and its food. We tapped directly into Abu Dhabi’s fear of missing out. And the results followed.
Once in a Ramadan & At Aslee
Two campaigns brought phenomenal results. ‘Once in a Ramadan’ narrated the experience of making a fine dine buffet a regular experience at least once a year. The crowd rushed in to be part of it. At Aslee told a different story — everyone is at Aslee, but why aren’t you? We focused on the FOMO of the Abu Dhabi crowd. And it worked.
It was slow but steady progress. They delivered exactly what was promised.
Aslee
The Impact
Once in a Ramadan increased sales by 130 percent compared to previous months. The restaurant became the talk of the town. Online orders went up too. At Aslee, a 30 day mini campaign run in May increased sales by 140 percent compared to the first month. Numbers rained at Aslee.
130% increase
in sales during Ramadan
140% increase
in sales by the fifth month
Less than 1.5 AED
cost per lead