Social Media Marketing & Campaigns
Colors and Looms
About the brand
A retail bespoke clothing chain based in the UAE, Colors and Looms had the best collection of global brands for materials, along with some of the best tailors in the UAE. The legend is that their stitching perfection knows no bounds, backed by a serious niche customer following.
Industries
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The challenges
Lack of visibility, along with lack of retention. In an industry like bespoke clothing, once you buy it, you would always prefer it no matter what. But somewhere, the customers forgot about Colors and Looms after the first purchase. Somewhere, they didn’t see it while looking for the best of brands in bespoke clothing.
- Lack of visibility was caused by the location and lack of marketing.
- Lack of customer retention was caused primarily due to the lack of retargeting existing consumers.
- They were not achieving target sales because of the lack of walk-ins.
The Solution 1
Full-fledged marketing campaigns weren’t enough for C&L. We had to think outside the box. And from outside the box, we brought in WhatsApp API for the outlet. A pile of existing data from four years with customer contacts, mixed with specifically crafted offers.
The Solution 2
Full-fledged marketing campaigns weren’t enough for C&L. We had to think outside the box. And from outside the box, we brought in WhatsApp API for the outlet. A pile of existing data from four years with customer contacts, mixed with specifically crafted offers.
The way Tale8 discovered the gap, brought in resources and pulled off a larger picture, strategic and impactful!
Shahid Backer
The Impact
Sales for C&L spiked up to 300%, but more than that, for the past 6 months—clothing being a seasonal industry—the sales for C&L have been on a steady spike without a drop