Farfalla

Requirement

Being one of the best kids’ wear brands known for its product quality, and safety, Farfalla the brand approached tale8 for enhancing its visibility, and sales. Tale8 crafted ‘For you from Farfalla,’ a detailed narrative campaign, we created an in-depth brand penetration across South India. 

The Real Brand Story, For you From Farfalla. 

Consumers connect with a brand when they understand the ‘Why’ part behind. For Farfalla, the ‘Why’ was easier; in the baby wear clothing space  in South India, 50-60% of the market is dominated by non-branded products, that is, products without any proper safety or quality measures, but for Farfalla, this was the strongest point, a manufacturing unit that catered to even international consumers with all safety tests approved.

Farfalla became a gift, for all mothers, a gift that wanted to say out loud,

For you!

From Farfalla!

Because we believed, the mothers needed more. A lot more.

We told the story, in all its elements.

And now, getting it out there. 

Social media acts as the perfect distribution channel if you have the right data and target audience. A funneled campaign, the right kind of brand awareness videos (yes, the one above itself) and retargeting the audience engaged through the right kind of brand materials, we hit the jackpot! 

The Outcome

40% Increase in sales for Onam compared to previous year, millions of views across social media platforms, 1000+ shares, Farfalla became the talk that the brand was waiting for. Farfalla became the brand that the market was waiting for.