Marketing Campaign
Safari Mall
About the brand
The largest hypermarket in UAE, a home brand in Qatar, Safari came to the forefront of UAE in 2019. In the last 6 years, they marked a name in the UAE market for bringing the most quality brands at most affordable prices. Safari over the years has redefined the shopping experience in UAE with the culture it brought in.
Industries
- test1
- test2
The challenges
Safari Mall was opening their second outlet in Ras-Al-Khaimah, UAE. The last approvals came in a rush, inauguration date was fixed in a hassle, and the biggest challenge was to plan the marketing campaign at the last moment.
- Last minute planning and execution of a marketing campaign that should cover the whole of UAE
- Bring in as much as possible crowd to Safari Mall, Ras Al Khaimah on the day of the inauguration and the month preceding that
- Make the inauguration a talk of the town. Nop, country.
#againSafari
The campaign for Safari included UGC, making Safari go viral all over the internet, Whatsapp stories and a lot more. The viral part on Safari by telling their story and where they started from, it made a wave on the internet. A wave so wavy that Safari inauguration was even covered by media channels around the country.
Bit More Details on it
The campaign for Safari included UGC, making Safari go viral all over the internet, Whatsapp stories and a lot more. The viral part on Safari by telling their story and where they started from, it made a wave on the internet. A wave so wavy that Safari inauguration was even covered by media channels around the country.
The way Tale8 discovered the gap, brought in resources and pulled off a larger picture, strategic and impactful!
Shahid Backer
The Impact
A bit too much on the target, the inauguration became viral in news channels over UAE for the crowd that it brought in. Safari, again, became a talk in UAE. 21 days of planning and execution, the Safari Inauguration 2025 was a feather on tale8’s portfolio.