We are built on stories, and we plan on building a world with stories.
tale8 branding
Brand Storytelling, Brand Positioning, Brand Identity Creation, but what is it really? How do you create a base for a brand with visual and verbal elements?
Our Vision on Branding
Branding in shorter terms is the idea of setting a visual and verbal identity for a brand that aligns with its story and vision. Every element of branding should carry the position of the brand, its inner elements. That's how it should be telling the story with verbal and visual elements. But is that how it's now around you?
- 01Studying the market
- 02Brand Idea Positioning
- 03Setting Brand Strategy
- 04Brand identity Creation
- 05Visual & Verbal Tone Setting
- 06Brand Manual Setting
Reality
If this isn't done right, your brand becomes a no-brand. It might be making money, but are you creating something that leaves an impact on your audience?
We Dream
We dream of a market where the best of the brands have a story to tell, where the best of the brands are positioned perfectly even before rolling out the visuals and verbs, so when they see the product/service, they understand the story, they relate with it, they cherish it.
How can we get there?
You need the best of storytellers, and the best of designers. Once that’s sorted, it’s the craft. We keep on pushing our craft with the brand to a point where we get the best out of your idea. Then we execute it visually and verbally.
the tale8 process
Internal branding
The art of studying your brand, understanding its market nuances, studying the other players in the market and then building a base for the brand from the output studied and collected so far.
Brand positioning
Positioning your brand in the market by having a clear cut edge on the target audience department.
Verbal Identity creation
Words are not just words, there’s a tone for it, there’s a character. Setting verbal identity for a brand isn’t an easy part, it comes from deciding the character for the brand, and then, magically making a character talk. Kudos! Now you have a lively brand.
Visual Identity creation
This is the last part, often disguised as the first; but imagine constructing the 7th floor without creating a base, that’s how we usually do it. But here, we make the colors talk. Because, once you have a base, the colors are equally important for your brand.
Rolling it out
Now we spread it all across a brand manual, brick by brick, perfection to every inch. Congratulations, you have just learned how to go about creating a brand.
Colors and Looms
The branding journey of Babaram is enticing, from a logo and idea to a brand with a purpose and culture, more importantly, a story.
Farfalla
Ranked as Linkedin’s second most valued start-up of the year, tale8 scored magical counts with engagement on Sprinto Linkedin.
Safari Mall
The branding journey of Babaram is enticing, from a logo and idea to a brand with a purpose and culture, more importantly, a story.