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What connects more: people or objects?

Founder Led Marketing (intro)

In the age of content overload, where every brand is saying the same thing, somewhere, when founders come out to tell their story, the idea is communicated better. The audience relates more with the brand, engagement goes up and the narratives become inspiring. And the end result?

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With the founders, their brand goes up.

  • 01Identifying the Founder’s personal journey
  • 02Creating a brand tone and style
  • 03Creating relatable and inspiring content
  • 04Positioning the founder as thought leader
  • 05Connecting with the right kind of target audience
  • 06Founder Led Campaigns
  • 07PR & Media Exposure

Reality

There are founders already doing it, so is that enough? What exactly are we bringing on to the table that is slightly different?

Vision

We help understand the difference between getting attention and marketing with brand positioning intact. So far in the journey, we noticed that agencies fight for attention while forgetting the brand. And when this happens to a founder, brand-character is lost in marketing. A snake frantically trying to eat its own tail.

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The Future of it

A world where founders are coming out, telling their reason to start their brand, narrating the problems that they are keen on solving. We see a market that embraces individuals with a vision. Solid. Simple.

Our approach

01

Discover Position

We study you, we analyse the market, and we find the perfect gap for you with a story so that we could position you in the market with a reasonable and impactful, ‘why’ part. Not easy, but the tallest floor will only be as strong as the bricks in the base.

02

Kick start on the content engine

Once the positioning is stable, we need to power on the content machine. Because, how else are they going to hear you? Here, our team takes all the effort to tell the story, from writing to production, we got it all sorted for you.

03

Scheduled uploads & Studying engagement

Imagine your content rolling out with a perfect content calendar at its base. Imagine the content creating the perfect traction. No need to imagine the final part, because our team will actively analyse the engagement and bring in ideas to improvise the same.

04

Networking & Connecting

There is a perfect target audience for every business, especially in B2B. We identify the same, and connect with them for you. Why? Because your story needs to be heard in the perfect corners where they are waiting for it. Where it will be creating an impact; and some waves.

05

Creating the Lead Funnel

The perfect lead funnel is going to be slightly tricky, slightly impossible. But doable. In a few months, we will be creating an organic lead funnel for you so that your content will be acting like a passive sales agent, who’s a little bit more efficient.

06

Running on campaigns

And when everything is on track, when we have a landing page on your profile, we start with the Campaign Marathon. Where we bring in the most qualified and efficient leads to make your B2B journey becomes a lot more efficient.

Testimonials

Because our results talk a bit louder.

“Brilliant ideas, perfect execution, on-time delivery with quality that is totally out-of-the-box. One of the best production quality we have experienced from India.”

Ahamed Uwaiz
Executive Director | Farfalla Baby Clothing

“Strategic thinking for marketing, tale8 is just the go to agency.”

Shahid Backer
Executive Director |Safari Group

“tale8 brought fresh creativity to our thought leadership campaigns, they adapted well to the specific demands of the space new to them. The team was responsive, open to feedback, and gave us the bandwidth we needed to scale our presence.”

Frejin Arooja
Ex: Growth Marketer | Sprinto